Leading Brands in France's Personal Health & Fitness Category: Q1 2025 Analysis

In Q1 2025, the Personal Health & Fitness category in France witnessed significant engagement from leading brands such as Strava, Komoot, and AllTrails. These brands effectively utilized their digital platforms to connect with a substantial audience. Leveraging Sensor Tower's comprehensive data, we delve into the performance and trends of these brands from Q4 2024 to Q1 2025.

Strava, Inc.

Strava is renowned for its fitness tracking capabilities, offering users a platform to track their running, cycling, and hiking activities. Its digital presence is robust with its website, strava.com, and the Strava: Run, Bike, Hike app.

• Audience Trends: Strava.com maintained a stable monthly visit count, starting at over 21M in October 2024 and finishing with a similar figure in March 2025. The monthly true audience consistently hovered above 4.4M in Q1 2025, with a noticeable rise in March.

• App Engagement: The app's monthly active users grew steadily, starting at around 4.2M in October and reaching approximately 4.6M by March 2025, indicating strong user retention and engagement.

• Ad Spend & Channels: Strava's monthly advertising spend varied, with significant activity on Instagram. Spending peaked in January at nearly $1M, primarily through Instagram, delivering substantial impressions.

Komoot

Komoot is a leading platform for outdoor navigation, providing detailed maps and routes for hiking, biking, and running. Its presence includes its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends: Komoot.com saw significant growth, with monthly visits jumping from approximately 2.8M in December 2024 to over 6.7M by March 2025. The monthly true audience also expanded, exceeding 1.5M in March.

• App Engagement: The app's monthly active users consistently increased, from about 875K in December 2024 to nearly 1.3M in March 2025.

• Ad Spend & Channels: Komoot maintained minimal monthly ad spending, with limited activity observed only in November 2024 on Instagram.

AllTrails, Inc.

AllTrails offers a comprehensive collection of trail guides, helping outdoor enthusiasts explore hiking, biking, and running trails worldwide. It features its website, alltrails.com, and the AllTrails: Hike, Bike & Run app.

• Audience Trends: AllTrails.com experienced a resurgence from 1.8M monthly visits in January 2025 to over 2.6M in March. The monthly true audience mirrored this trend, peaking at over 1M in March.

• App Engagement: The app's monthly active users increased from 575K in December 2024 to above 800K in March 2025.

• Ad Spend & Channels: AllTrails significantly increased its monthly ad spend, reaching nearly $98K in March, with Facebook and Instagram being the primary channels, delivering millions of impressions.

Conclusion

Sensor Tower's data illustrates how Strava, Komoot, and AllTrails have strategically engaged their audiences across platforms in France's Personal Health & Fitness category. By leveraging Sensor Tower's unparalleled insights, brands can better understand cross-platform behaviors and optimize their digital strategies. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.