Leading Brands in the UK's Jobs & Careers Category: Q1 2025 Overview

In the dynamic landscape of the UK's Jobs & Careers category, three leading brands—Indeed, Glassdoor, and TotalJobs—continue to dominate with impressive digital footprints. This article explores their performance trends from Q4 2024 to Q1 2025, leveraging Sensor Tower's unparalleled data insights.

Indeed

Digital Presence: Indeed's robust presence is evident through its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed.com experienced a notable increase in visits, peaking at over 160M in January 2025. The monthly true audience remained stable above 10M throughout Q1 2025, showcasing a strong web presence.

• App Engagement: The Indeed Job Search app saw monthly active users exceed 4M by March 2025, indicating a growing preference for mobile job searches.

• Ad Spend & Channels: Indeed significantly increased its monthly ad spend from under $0.9M in October 2024 to over $1.6M by March 2025, primarily leveraging Instagram and YouTube for impressions.

Glassdoor

Digital Presence: Glassdoor maintains a strong presence with its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor.com saw unique visits peak in January 2025 at over 1.5M, with a monthly true audience reaching approximately 1.6M by March.

• App Engagement: The app's monthly active users rose to over 210K by March 2025, reflecting a steady user base.

• Ad Spend & Channels: Glassdoor's monthly ad spend was minimal but saw a spike to over $1K in March 2025, focusing on Instagram for increased reach.

TotalJobs

Digital Presence: TotalJobs is prominent with its website, totaljobs.com, and the Totaljobs - UK Job Search App.

• Audience Trends: Totaljobs.com visits surged to over 16M in January 2025, with a monthly true audience stable around 1.5M by Q1's end.

• App Engagement: The app maintained a steady monthly active user base, with active users peaking at over 170K in February 2025.

• Ad Spend & Channels: TotalJobs' monthly ad spend decreased from $77K in October 2024 to about $13K in March 2025, with a focus on LinkedIn for professional reach.

Conclusion

In Q1 2025, Indeed, Glassdoor, and TotalJobs showcased distinct strategies and growth in the UK's Jobs & Careers category. With Sensor Tower's comprehensive data, brands can gain invaluable insights into cross-platform user behavior, crucial for optimizing their digital strategies.

Sensor Tower remains unmatched in providing detailed insights across web, app, and advertising platforms, empowering businesses to make informed decisions in a competitive market.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.