Top Beauty Retail Apps in Brazil: Android Performance in Q4 2025

In the fourth quarter of 2025, the performance of top beauty retail applications on the Android platform in Brazil showed varied trends. Here is a detailed look at the performance of these apps, based on data from Sensor Tower.

Boticário: Perfumaria e Make experienced a decline in weekly downloads, starting at 171K at the beginning of the quarter and dropping to around 38K by the end. Despite the decrease in downloads, weekly active users remained relatively stable, fluctuating around the 2.6M to 5.3M range.

Natura: Perfumes e Cosméticos showed a steady increase in downloads, reaching a peak of approximately 103K in the week of December 8. However, weekly active users saw a decline from 1.5M at the start of the quarter to just under 1M by the end.

For Época Cosméticos & Perfumaria, weekly downloads peaked at 65K in late November, with active users rising to about 1.4M during the same period, showing a strong mid-quarter performance.

Beleza na Web: Cosméticos maintained consistent download numbers throughout the quarter, with a slight increase towards the end, reaching 38K in the final week. Active users exhibited a peak at 1.6M in late November before stabilizing around 930K.

Finally, SEPHORA: Maquiagem e Perfumes had a moderate download trend, with numbers fluctuating between 10K and 29K. Active users saw growth, peaking at 291K in late November.

For more insights and detailed data, visit Sensor Tower.