Top Beauty Retail Apps on Android in Portugal Q4 2025

In the fourth quarter of 2025, the Android app market for beauty retail in Portugal showcased noteworthy trends. This analysis, based on data from Sensor Tower, highlights the performance of the top five beauty retail apps.

Perfumerías Primor saw a notable fluctuation in weekly downloads, peaking at around 7.2K in mid-November before declining to 1.5K by the end of December. The app maintained a solid user base, with active users reaching a high of 17.4K in November, before experiencing a gradual decline to approximately 10.4K.

Sephora - Make-up, Beauty demonstrated a steady increase in both downloads and active users. Weekly downloads rose to about 3.4K in late November. Active users grew consistently, starting at 4.2K and almost tripling to 14.4K by the end of the year.

The RITUALS - Cosmetics app experienced a significant initial boost in downloads, reaching over 2.6K in early October. Despite a subsequent drop, the app maintained a stable base of active users, fluctuating between 3K and 6K throughout the quarter.

Notino: perfumes and cosmetics displayed a declining trend in downloads, which fell from over 2K in late September to 426 by the end of December. However, it saw a spike in active users in late November, reaching 9.7K, before settling at around 5.6K.

Lastly, Douglas – Perfumes e Cosmética had a modest performance with downloads peaking at over 1K in mid-November and active users remaining stable throughout the quarter.

For more detailed insights and data, visit Sensor Tower's platform.