In the fourth quarter of 2025, the top beauty retail applications on Android in the United States exhibited varying trends in downloads and active users, as reported by Sensor Tower. Here’s a closer look at their performance:

Bath & Body Works saw a notable increase in weekly downloads, starting the quarter at around 35K and peaking at approximately 73K in early December. Weekly active users also showed a positive trend, climbing from 936K to a high of 1.7M by late November before settling at 1.2M at the end of the quarter.

Sephora: Buy Makeup & Skincare experienced fluctuations in downloads, starting from 5.3K and reaching a peak of around 30K in late October. Active users increased from 462K to a peak of 751K in late November, before ending the quarter at 544K.

Ulta Beauty: Makeup & Skincare downloads varied throughout the quarter, beginning at 20K, dipping mid-quarter, and peaking at 28K in late November. Active users increased from 580K to a high of 833K in late November, finishing the quarter at 658K.

Scentbird Monthly Perfume Box maintained a steady download rate, averaging around 4K weekly. Active users started at 30K, with a slight increase to 37K in early December before declining to 28K by the quarter's end.

e.l.f. Cosmetics and Skincare saw a gradual increase in downloads, starting at 2.5K and peaking at 4.3K in early December. Active users grew steadily from 12K to 21K by the end of the quarter.

For more insights and detailed analytics, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026