2026 State of Mobile is Live!

The fourth quarter of 2025 saw notable trends in the performance of the top consumer finance apps on Android in Brazil. Here's a closer look at the data provided by Sensor Tower.
Mobills: Budget Planner from Toro Investimentos showed a strong increase in weekly revenue, peaking at around $11.6K in early December. Weekly downloads were fairly stable, with a peak of 11.5K in early November. Active users saw a dip mid-quarter but rebounded to approximately 204.9K by the end of December.
Organizze: Finance tracker experienced a revenue peak of $8.7K at the beginning of December. Downloads rose towards the end of the quarter, hitting 6.3K in the final week. Active users decreased slightly, finishing the quarter at about 69.9K.
My Finances - Bills Reminder had a steady revenue trend, ending the quarter at $5.4K. Downloads surged to 8.6K in the last week of December, with active users maintaining a strong presence around 285.7K.
Splitwise saw a gradual increase in revenue, reaching $2.9K at year-end. Downloads and active users both saw significant increases, with downloads peaking at 10.6K and active users at 196K in the final week.
Despezzas Financial management had a modest revenue trend, peaking at $1.2K in early November. Downloads were limited towards the end of the quarter, and active users decreased to 7.2K by the end of December.
For more detailed insights and data, visit Sensor Tower's platform.