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In the fourth quarter of 2025, the Brazilian market for personal finance apps on Android showed dynamic trends. Let's delve into the performance of the top five apps in this category.
Mobills: Budget Planner from Toro Investimentos saw a notable increase in weekly revenue, reaching around $11.6K in early December. Downloads peaked at approximately 11.5K in early November, while active users fluctuated, peaking at 209.7K in late October and ending the quarter at 204.9K.
Organizze: Finance tracker demonstrated a steady rise in revenue, peaking at roughly $8.8K in early December. Downloads saw a significant rise to 6.3K at the end of December, and active users peaked at 83.9K in early November.
My Finances - Bills Reminder showed consistent weekly revenue, peaking at $5.5K by the end of the quarter. Downloads saw a peak of 8.6K in the last week of December. Active users increased to 299.1K in early November, finishing the quarter at 285.7K.
Splitwise experienced a gradual increase in revenue, reaching $2.9K by the end of December. Downloads surged to 10.6K in the final week of the year, while active users also increased, peaking at 196K.
Despezzas Financial management saw a decline in activity with downloads ceasing in December. However, revenue peaked at $1.2K in early November, and active users decreased from 11.7K in early November to 7.2K by the end of the quarter.
These insights, sourced from Sensor Tower, highlight the shifting landscape of personal finance apps in Brazil. For more detailed analytics, visit Sensor Tower's platform.