AI Insights · Timothy · January 2026
Top 5 Health and Fitness Apps on iOS in Brazil, Q4 2025
Explore the performance trends of the top health and fitness apps on iOS in Brazil during Q4 2025, with insights from Sensor Tower.
During the fourth quarter of 2025, the health and fitness app market on iOS in Brazil saw dynamic trends across the top five applications, as reported by Sensor Tower.
Strava: Run, Bike, Walk experienced fluctuations in weekly revenue, starting at $90K and dipping to $74K by late October before climbing back to $88K by the end of December. Downloads peaked at 69K mid-October, followed by a low of 35K in mid-December, while active users showed a rise from 1.8M to over 2M.
Flo Cycle & Period Tracker maintained a relatively stable revenue, beginning at $56K and reaching $64K by the quarter's end. Weekly downloads grew steadily from 31K to 56K, and active users remained consistent, hovering around 2.1M.
Zwift: Indoor Cycling Fitness had a modest revenue trend, starting at $13K and ending at $11K. Downloads were minimal early in the quarter but increased to 267 by December's end. Active users rose from 58 to 338, indicating growing engagement.
Impulse - Brain Training saw a significant increase in revenue, starting at $13K and peaking at $16K by the end of December. Downloads surged from under 1K to over 20K, while active users increased from 30K to 23K.
Befit AI: Workout Routines showed a notable revenue increase from $8.5K to $13K. Downloads peaked at 21K in mid-November, with active users rising from 26K to 31K.
These trends underscore the dynamic nature of the health and fitness app market in Brazil. For more detailed insights, visit Sensor Tower's website.
