Top 5 iOS Personal Finance Apps in Turkey: Q4 2025 Performance

In the fourth quarter of 2025, the top personal finance apps on the iOS platform in Turkey demonstrated varied performance in terms of downloads, revenue, and active user engagement. This analysis, based on data from Sensor Tower, provides insights into the trends for each app.

Splitwise from Splitwise, Inc. showed a steady increase in weekly revenue, peaking at approximately $498 in the last week of December. The app's downloads had a notable spike, reaching around 871 in the same period. However, weekly active users saw a decline from about 13.1K to 6.9K over the quarter.

Money Manager Expense & Budget by Realbyte Inc. experienced stable weekly revenue, with peaks at $18 in mid-October. Downloads peaked at about 894 by the end of December. The app maintained a strong active user base, fluctuating around 12.2K throughout the quarter.

Monay: Birikim & Para Yönetimi saw a significant revenue boost, reaching $157 in the final week of December. Downloads varied, with a peak of approximately 1,033 in late October, and active users increased from 7.1K to 8.3K over the quarter.

Masraff showed a consistent download trend, peaking at 484 in early November, although the app did not generate revenue during this period.

Kassa maintained a steady download rate, peaking at 476 in mid-October. Active users remained stable, hovering around 3.6K throughout the quarter.

These insights reflect the diverse user engagement and financial performance of personal finance apps in Turkey, with more detailed data available from Sensor Tower.