AI Insights · Timothy · January 2026
Top 5 Shopping Apps on iOS in Russia: Q4 2025 Performance
Explore the performance trends of the top five shopping apps on iOS in Russia during Q4 2025, with insights on downloads and active users.
In the fourth quarter of 2025, the performance of the top five shopping apps on the iOS platform in Russia showed varying trends in downloads and active user engagement, according to data from Sensor Tower.
Пятёрочка: доставка продуктов consistently maintained a high level of weekly downloads, peaking at around 74.7K in mid-December. Active user numbers were stable, hovering around 6.3M to 6.5M throughout the quarter.
OZON: товары, одежда и обувь saw its weekly downloads fluctuate between 60K and 73K. The app's active user base remained robust, with numbers rising from 14.3M to a high of 15.5M in mid-December.
Магнит: акции и доставка experienced a decline in downloads early in the quarter, followed by a recovery, reaching 73.3K by late December. Active users increased steadily, peaking at around 6.8M.
Яндекс Маркет: онлайн-магазин had a varied download pattern, with a significant increase in early December, reaching 66.7K. The active user count showed an overall upward trend, peaking at 6.9M before tapering off slightly.
WILDBERRIES maintained a steady stream of downloads, with a modest increase to 56.5K in mid-December. Its active user base remained strong, peaking at 14.9M before slightly declining towards the end of the quarter.
For more detailed insights, visit Sensor Tower.
