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In the fourth quarter of 2025, the virtual pet app market on iOS in the United States showcased interesting trends. Here's a detailed look at the top 5 apps and their performance metrics:
Pokémon Sleep saw fluctuations in weekly revenue, peaking at about $101K by the end of December. Weekly downloads experienced a significant rise mid-quarter, reaching around 25.3K in late November. Active users hovered around 150K, with a slight increase towards the end of the quarter.
Dino Fun - Games for kids maintained consistent weekly revenue, with a notable peak of $34.2K in late November. Downloads followed a similar pattern, hitting a high of 19.3K in December. Active user numbers were stable, ending the quarter with approximately 92.6K users.
My Cat – Virtual Pet Games showed an upward trend in revenue, closing the quarter at $40.9K. Downloads surged to 45.3K in the final week of December. The app's active user base grew significantly, reaching around 66.5K by the end of the quarter.
Friends – Raise AI Companions had a remarkable increase in downloads, peaking at nearly 98.9K in the last week of December. Revenue followed suit, rising to approximately $44.2K. Despite a dip in active users towards the end of the quarter, the numbers remained robust at around 324K.
Baby care game & Dress up experienced steady revenue, with a slight decrease, closing at about $11.5K. Downloads saw a notable increase in late December, reaching 12.1K. The app's active users also grew, ending the quarter at around 14.9K.
These insights from Sensor Tower highlight the dynamic performance of virtual pet apps, reflecting user engagement and market trends. For more detailed data, visit Sensor Tower's website.