Top Beauty Retail Apps in the UK: Q4 2025 Performance Insights

In the fourth quarter of 2025, the top beauty retail apps in the United Kingdom demonstrated varied performance in terms of downloads and active users, as revealed by Sensor Tower data.

Boots: Beauty & Pharmacy saw a strong quarter with weekly downloads peaking at approximately 98K in early December. Active users fluctuated, reaching a high of 2.7M in late December, showing a consistent user engagement throughout the quarter.

Superdrug - Beauty and Health maintained a steady download rate, with numbers ranging from 20K to 28K weekly. Active users showed an upward trend, peaking at 448K in mid-November, demonstrating robust engagement.

Feelunique: Limitless Beauty experienced growth in downloads, with numbers rising to 25.7K in mid-December. Active users increased steadily, topping at 344K in late November, indicating growing popularity.

The Perfume Shop – TPS App showed a rise in user interest, with downloads reaching 12.7K in mid-November. Active users also increased, peaking at 42K around the same time.

Rituals Home & Body Cosmetics had a notable increase in user base, with downloads spiking to 10.8K in early December. Active users grew to 32K in mid-December, reflecting a positive trend in user engagement.

These insights highlight the dynamic landscape of beauty retail apps in the UK during Q4 2025. For more detailed analytics and insights, visit Sensor Tower.