AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps in Greece: Q4 2025 Performance
Explore the performance of top beauty retail apps in Greece for Q4 2025, including download and active user trends.
In the fourth quarter of 2025, the beauty retail app landscape in Greece showcased varied performance across the top five applications. According to Sensor Tower, these apps demonstrated unique trends in downloads and active users.
Notino: profumi e cosmetici saw a fluctuating download pattern, peaking at around 7.4K in late November. Active users experienced a slight decline from approximately 31.2K to 21.9K by the end of December.
SEPHORA - Maquillage, Parfum experienced a significant increase in downloads mid-quarter, reaching about 5.6K in late November. Active user numbers remained robust, averaging around 50K throughout the quarter.
MAKEUP - Beauty without limits maintained a steady download rate with minor fluctuations, peaking at 427 in mid-October. Active users hovered around 5K, showing a slight increase towards the end of the quarter.
Mein dm downloads remained relatively stable, with a slight dip in November. Active user engagement was consistent, averaging just over 5K weekly.
KORRES experienced the lowest download figures among the top five, with a noticeable peak of 396 in late November. Active user data was not available for this period.
These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Greece, offering valuable perspectives for app developers and marketers.
