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In the final quarter of 2025, the top communication apps in Sweden demonstrated varied performance trends across downloads, revenue, and active users. Here's a closer look based on Sensor Tower data:
WhatsApp Messenger maintained consistent weekly downloads, hovering around 11K to 12K. The app also sustained a strong active user base, starting at approximately 4.6M and ending the quarter with about 4.6M users.
Messenger from Meta Platforms, Inc. saw a gradual increase in weekly revenue, reaching up to $302 by mid-December. Downloads varied slightly but stayed within the range of 7.5K to 9.3K. Active users experienced a slight increase, concluding the quarter around 3.1M.
Kivra Sweden saw modest weekly revenue, peaking at $18 in late December. Downloads fluctuated between 5K and 8K, while active users peaked mid-quarter at around 2.5M before dropping to 1.5M by the end.
Snapchat experienced significant revenue increases, hitting $257K in early December. Weekly downloads remained steady, ranging from 5.3K to 7.1K. Active users remained stable, ending the quarter at approximately 2M.
Telegram reported revenue fluctuations, with a notable peak of $39.5K in early October. Downloads were consistent, averaging around 6.8K. Active users showed a steady presence, closing the quarter with 1.1M users.
For more detailed insights, visit Sensor Tower's platform.