Top Personalization Apps in Latin America: Q4 2025 Performance

The fourth quarter of 2025 saw notable activity in the personalization app category in Latin America. Data from Sensor Tower reveals intriguing trends across the top five apps on the unified platform.

Zedge™ Wallpapers & Ringtones experienced a steady increase in weekly revenue, peaking at approximately $4.6K in the final weeks of December. Weekly downloads showed growth, reaching as high as 138.9K the week of December 22. The app maintained a robust base of active users, peaking at over 2M in late December.

Character.Me: AI Roleplay Chat saw a progressive rise in weekly revenue, culminating at $4.5K in the last week of December. Downloads also climbed, reaching 4.8K in the same period. Active users increased steadily, closing the quarter at over 5.2K.

Cleanup Your Phone showed fluctuations in revenue but ended the quarter on a high note at $2.8K. Downloads peaked at 12.7K in the week of December 22, and active users remained stable around 175K.

Magic: Online Video Chat exhibited a gradual increase in revenue, finishing December with $2.5K. Downloads surged toward the end of the quarter, reaching 28K. Active users also saw a rise, ending at over 104K.

Lastly, Letter Fonts - Stylish Text experienced a slight revenue increase to $1.7K by the end of December. Downloads fluctuated but peaked at 49.4K in the same timeframe, while active users topped at 115.7K.

These insights highlight the dynamic landscape of personalization apps in Latin America. For more detailed analyses, visit Sensor Tower.