Top 5 Social Apps Performance in Mexico Q4 2025

During the fourth quarter of 2025, the performance of the top social apps in Mexico on a unified platform showcased varying trends in downloads, revenue, and active users, as reported by Sensor Tower.

TikTok Lite - Save Data & Fast saw a peak in weekly revenue at around $1.4M in early December, before dropping to approximately $938K by the end of the year. Weekly downloads fluctuated slightly, ending with about 616K in the last week. The app maintained a large user base, with active users hovering around 97M.

Instagram experienced stable revenue, with weekly figures mostly around the $50K mark. Downloads peaked at over 411K in late October, followed by a gentle decline to 342K by the end of December. Active users remained consistent, closing the quarter at approximately 45.5M.

Facebook showed a steady increase in revenue, peaking at about $76K mid-December. Weekly downloads fluctuated slightly, reaching a peak of 370K in late December. Active user numbers decreased slightly, ending the quarter at around 61M.

Threads maintained steady download numbers, starting at 214K and ending at 191K. Active users increased, rising to approximately 19.5M by the end of December.

Meta AI - Vibes & AI Glasses showed a decrease in downloads, starting at 160K and dropping to 102K by the end of the year. However, active users grew significantly, closing at about 751K.

These statistics highlight the dynamic nature of social app performance in Mexico, with more detailed insights available from Sensor Tower.