In the fourth quarter of 2025, the top social apps in the United States showed varied performance across downloads, revenue, and active users. Data from Sensor Tower provides insights into these trends.

TikTok - Videos, Shop & LIVE saw a steady revenue stream, peaking at about $26.9M in late October. Weekly downloads fluctuated, reaching a high of approximately 1.3M in early December. Active users increased, ending the quarter at around 81.5M.

Instagram maintained a consistent revenue, with a peak of approximately $592K at the start of the quarter. Downloads peaked at about 787K in early December, while active users slightly increased to around 113M by the end of December.

Facebook experienced a revenue peak of about $742K in late November. Downloads were relatively stable, with a slight increase to about 491K in December. Active users saw minor fluctuations, stabilizing around 172M.

Threads had no revenue data but showed a peak in downloads of approximately 868K in early November. Active users gradually increased, reaching about 52.9M by the end of the quarter.

Sora by OpenAI showed a substantial increase in revenue, peaking at around $70K in late November. Downloads were highest at approximately 1.4M in early November. Active users rose significantly, ending the quarter at about 5.1M.

These insights reflect the dynamic nature of the social app market, with more detailed data available on Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: December 2025