Top 5 Sports Apps in New Zealand: Q4 2025 Performance

In the final quarter of 2025, the performance of the top sports apps in New Zealand showed varied trends across downloads and revenue, as captured by Sensor Tower.

Cricket Central experienced a fluctuating download trend, peaking at around 9.2K in late October. However, the weekly downloads saw a gradual decline towards the end of December, dropping to just over 200.

Sky Sport Now maintained a strong weekly revenue, reaching approximately $56.8K in early November. Despite a gradual decrease in downloads, from 2.7K at the quarter's start to just over 500 by the end, the app’s active users remained robust, though declining from 50K to around 24.5K.

TAB - Racing & Sports Betting saw a notable spike in downloads in early November, reaching over 11K. Active users fluctuated throughout the quarter, peaking at nearly 27.5K in mid-November before settling at 15K by the end of December.

betcha | Sports Betting experienced a steady download rate, with a significant increase mid-quarter, peaking at nearly 4K in early November. The downloads tapered off towards the end of the quarter.

Auckland Marathon saw a sharp increase in downloads at the end of October, with figures reaching over 9.3K. However, this was followed by a swift decline, with downloads dropping to minimal numbers by December.

These insights provide a comprehensive overview of app performance trends in New Zealand's sports category for Q4 2025. For more detailed analytics, visit Sensor Tower.