PUBG Mobile Revenue Hit a New High of Nearly $33 Million Last Month

PUBG Mobile revenue reached $33.5 million worldwide in November 2018 according to Sensor Tower Store Intelligence estimates.

After racking up record revenue during Thanksgiving week, Tencent's battle royale hit PUBG Mobile went on to post its best month yet for player spending, according to Sensor Tower Store Intelligence data. Our estimates show the game brought in an estimated $32.5 million worldwide last month, which was 44 percent higher than October and about 26 percent more than its previous best month, August, when it grossed approximately $25.7 million.

Last month's spending was led by players in the United States, who contributed about $7.1 million or about 22 percent of the total. Japanese players came close at an estimated $6.4 million spent, or nearly 20 percent of all revenue in November. All told, just shy of $1.1 million was spent per day in the game last month on average.

To date, players worldwide have spent about $158 million in PUBG Mobile while its lifetime installs stand at nearly 270 million. Both it and rival Fortnite from Epic Games trailed behind NetEase-made Knives Out for battle royale genre revenue last month, when that title grossed an estimated $52 million worldwide, primarily from players in Japan.

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Written by: Randy Nelson, Head of Mobile Insights

Date: December 2018

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