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Digital Advertising Insights • August 2026
Income Brackets, Heatmaps, & More: What's New In Audience Insights
Sensor Tower's demographics data just got a major revamp. Audience Insights now gives you access to income data across thousands of consumers, sharpening your ability to create targeted campaigns and break through the noise. But that's not all: you can now compare audience segments side-by-side, in sleek new reports such as our heatmap view. Get the full scoop below.
Digital Advertising Insights • August 2026
ChatGPT Ads Are Here! Now WE Are Tracking The Machine
Recently crossing the 1B monthly active users milestone, ChatGPT has become one of the most frequented digital channels globally, and February, 2026 marked a turning point as the LLM began serving ads within chats. Naturally, Sensor Tower got to work. Introducing our newest channel - ChatGPT ads.
Digital Advertising Insights • August 2026
The Art of The Steal: GTA VI is Coming, And This is The Game Tracker You Need to Prepare
Since its release in 1997, Grand Theft Auto has become one of the most successful game franchises in history, selling more than 450M copies worldwide, putting it in rare-air with Pokémon, Mario, and Call of Duty. With Rockstar Games’ latest installment GTA VI set to release in November, our live game tracker gives you all the updated data you need across PlayStation, Xbox, and Steam.
Gaming Insights • August 2026
Top 10 Worldwide Mobile Games By Revenue and Downloads in July 2026
Honor of Kings surged to the top as the world’s highest-grossing mobile game in July 2026. Pokémon GO, Gossip Harbor, Whiteout Survival, and Royal Match rounded out the global top five.
Mobile App Insights • July 2026
India Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads
India’s mobile app market reached another milestone in Q2 2026. Downloads surpassed 6.6 billion, marking the highest level since January 2024, while revenue climbed to a record $345 million, up 35% year over year.
Digital Advertising Insights • July 2026
Traffic, Engagement & Demographics: An Advertiser’s Guide to Reddit
Redditors are a unique breed. They're loyal, engaged, and highly-specialized in their interests. For advertisers trying to reach high-intent communities, the platform can be a goldmine. Keep reading to learn about the demographics, engagement, retention, and spend making up Reddit's ad ecosystem.
Gaming Insights • July 2026
H1 2026 Digital Gaming Market Index: Mature Markets, Tougher Ads, and a World Cup Lift
H1 2026 was a mature half for digital gaming. Mobile IAP revenue and time spent, PC/console copies sold, and browser visits were all relatively flat versus H1 2025, even as mobile downloads continued to fall. Conversely, advertising moved in the opposite direction. Sensor Tower’s H1 2026 Gaming Digital Market Index tracks the half across mobile, PC/console, browser, and digital advertising as the industry heads into a louder H2.
