Quickly understand spend and impressions for advertisers over time. Filter by brands, categories, and devices to gain insight into channel strategies across Facebook, Instagram, YouTube, Twitter, OTT, display, mobile, and more. Compare multiple advertisers to understand share of voice and identify competitive advantages.
Dive into ad spend, flighting, and creatives with our simple and intuitive UI
Compare advertisers, see share of voice, and identify missed opportunities
Create and export custom reports, or integrate our data feed into existing systems
Dive deep into ad creatives to gain insight into messaging, CTA, audience profiles, site targeting, spend, impressions, ad type, and flighting for every creative. See top sites and landing pages for each creative to understand where, when, and how your competitors are advertising. View audience insights across gender, geo, and mobile OS.
See ranking reports for top advertisers across social, video, desktop, and mobile to understand which advertisers are spending the most, and where. Quickly identify category leaders by device and channel and view historical spend trends by vertical. View site and publisher rankings (including social channels) to unreath trends and identify new opportunities.
“Pathmatics is one of the best investments we’ve made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work faster and smarter."
Take a look at how Sensor Tower and Pathmatics data breaks down the fast food chain's successful collaborations with Travis Scott, J Balvin, and BTS.