- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
Pathmatics:
Retail Media Insights
Are you ready to see how your competitors are investing in retail media networks?
Understand retailer spend, share of wallet, impressions, and share of voice for all competing brands and products
Pathmatics Retail Media Insights provides marketers with complete visibility into the co-branded digital advertising ecosystem and retail media networks. Your customized marketing Intelligence reports empower you with a view into spend, media mix, impressions and share of voice for display, video, mobile, OTT and paid social across your selected retail partners and competitors.
EVALUATE HOW YOUR COMPETITORS ARE INVESTING IN RETAIL MEDIA
Understand share of voice across digital channels
Compare which channels brands are investing in to inform your spend.
Evaluate your competitors’ social ad campaigns
Discover how your ad strategies compare to the competition.
Know which ad types are dominating
View the digital media creative types that competitor brands use the most.
Benchmark yourself against your competitors’ co-branded campaigns to understand seasonality and trends
Discover how and when competitors’ products are being promoted on retail channels and view spend and impression data to determine where and how you should be investing. Access granular details on how competitors’ are representing themselves to retail audiences in their ad campaigns across ad channels
Uncover retailer media network and competitor media mix & marketing strategy
Identify how much spend retailers put behind co-branded campaigns, who invests the most, and on which digital channels they focus. Determine if retailers are more loyal to one specific brand as well as which retailer has more diversity in the products and categories they advertise on their network.
