Leading Grocery Brands in Canada: Q3 2023 Insights

In the ever-evolving landscape of grocery stores in Canada, several key players have emerged as leaders in digital engagement. In Q3 2023, SAQ (Societe des alcools du Quebec), Save-On-Foods, and Super C stood out with significant online and app presence. Utilizing Sensor Tower's comprehensive data, we delve into the performance trends and insights for these brands.

SAQ (Societe des alcools du Quebec)

SAQ is renowned for its vast selection of alcoholic beverages. Its digital footprint is marked by its website, saq.com, and the SAQ app.

• Audience Trends: SAQ's website saw visits peaking at over 2.7M in August, with unique visits consistently above 300K monthly. The monthly true audience remained stable above 450K throughout the quarter, with a notable increase in September.

• App Engagement: The SAQ app's monthly active users fluctuated slightly, hovering around 200K. This indicates a stable mobile user base.

• Ad Spend & Channels: SAQ's monthly advertising spend decreased over the quarter, with spending in September around $16K, focusing on channels like Snapchat and YouTube. Monthly impressions were strongest on Snapchat, peaking in August.

Save-On-Foods

Save-On-Foods is a major grocery retailer known for its wide range of products and customer-centric services. It maintains a robust digital presence with its website, saveonfoods.com, and the Save-On-Foods app.

• Audience Trends: The website consistently attracted over 2M visits monthly, with true audience figures around 400K. August saw a peak in web-only visitors.

• App Engagement: The app's monthly active user count slightly declined from July's 212K to September’s 199K, suggesting a shift in user engagement.

• Ad Spend & Channels: A significant advertising push was seen in July with over $200K in monthly spend, primarily on Facebook, which also garnered the highest impressions.

Super C

Super C is known for offering competitive prices and a wide variety of grocery items. Its digital strategy is evident through its website, superc.ca, and the Super C app.

• Audience Trends: Super C experienced a notable increase in website visits in September, reaching nearly 2.8M. The monthly true audience stabilized around 290K in August and September.

• App Engagement: The app’s monthly active users decreased from 175K in July to 143K in September, indicating a potential dip in mobile engagement.

• Ad Spend & Channels: Super C's monthly ad spend surged in August to approximately $29K, focusing on Facebook, which provided the bulk of impressions.

Conclusion

In Q3 2023, SAQ, Save-On-Foods, and Super C demonstrated strong digital engagement in Canada’s grocery sector. Sensor Tower’s unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these brands' cross-platform performance. These insights are essential for understanding consumer behavior and optimizing digital strategies in a competitive market. By leveraging Sensor Tower's consolidated data, decision-makers can gain a unique advantage in tailoring their strategies for success.