Leading Brands in Canada’s Travel & Tourism Sector: Q1 2024 Insights

Introduction

In the ever-evolving landscape of travel and tourism, understanding digital trends is crucial. Sensor Tower provides unparalleled insights into cross-platform user behavior, offering comprehensive data through its Web Insights, Pathmatics, and App Performance Insights. This article delves into the performance and trends of leading brands in Canada’s travel and tourism category during Q1 2024: Expedia, Air Canada Airlines, and Ride with Uber.

Expedia

Expedia maintains a strong digital presence with its website, expedia.com, and the Expedia: Hotels, Flights, Cars app.

• Audience Trends: From Q4 2023 to Q1 2024, expedia.com experienced a notable increase in visits, peaking in January with over 57M visits. Monthly true audience numbers remained stable above 5M throughout Q1 2024.

• App Engagement: The app’s monthly active users increased from approximately 1.2M in October to over 1.5M by March, highlighting an upward trend in mobile engagement.

• Ad Spend & Channels: Expedia’s monthly ad spend saw a significant rise, with a peak in January at over $1.7M, primarily through Facebook and Instagram, which garnered substantial impressions.

Air Canada Airlines

Air Canada Airlines leverages its website, aircanada.com, and the Air Canada + Aeroplan app to connect with travelers.

• Audience Trends: The website’s visits grew steadily, reaching over 40M in January. Monthly true audience figures remained above 3M, showcasing a consistent digital footprint.

• App Engagement: Monthly active users on the app saw fluctuations but stabilized around 1.2M by March, indicating a steady mobile user base.

• Ad Spend & Channels: Monthly advertising efforts peaked in November with spending exceeding $650K, with Facebook and Instagram as key channels driving impressions.

Ride with Uber

Uber’s digital strategy includes its website, uber.com, and the Uber - Request a ride app.

• Audience Trends: The website maintained a stable visit rate, with unique visits hovering around 600K per month. Monthly true audience numbers surpassed 5M in March, reflecting strong engagement.

• App Engagement: The app consistently attracted over 4.5M monthly active users, emphasizing the dominance of the mobile market.

• Ad Spend & Channels: Uber’s monthly ad spending was most pronounced in December, exceeding $230K, with TikTok and YouTube as significant channels for impressions.

Conclusion

In Q1 2024, Expedia, Air Canada Airlines, and Ride with Uber demonstrated robust digital strategies across web and mobile platforms. Sensor Tower’s comprehensive data highlights these brands’ ability to effectively engage audiences and optimize advertising efforts. For businesses aiming to navigate the competitive landscape of travel and tourism, leveraging Sensor Tower’s insights is essential for informed decision-making. Discover more about our offerings here.