Leading Brands in the UK Advertising & Marketing Sector: Q2 2024 Analysis

The Advertising & Marketing landscape in the United Kingdom saw significant activity in Q2 2024, with brands like HubSpot, Inc., YouGov, and Fiverr International Limited leading the charge. This article delves into their performance across websites and apps during this period, leveraging comprehensive data provided by Sensor Tower.

HubSpot, Inc.

HubSpot is renowned for its inbound marketing and sales software, empowering businesses to attract, engage, and delight customers. Its digital presence is anchored by its website, hubspot.com, and the HubSpot app.

• Audience Trends: From Q1 to Q2 2024, hubspot.com experienced a steady increase in visits, peaking at over 26M in June. The monthly true audience hovered around 700K, with web-only visitors making up the majority.

• App Engagement: The HubSpot app saw a gradual rise in monthly active users, reaching approximately 12K by June, indicating consistent engagement on mobile platforms.

• Ad Spend & Channels: HubSpot's monthly ad expenditure fluctuated, with a notable peak in March at over $1.3M. LinkedIn emerged as a dominant channel in June, capturing more than 200M impressions.

YouGov

YouGov is known for its international research data and analytics, offering insights into what the world thinks. Their offerings include the website today.yougov.com and the YouGov app.

• Audience Trends: The website witnessed a significant surge in June, reaching 8.3M visits. The monthly true audience expanded to over 750K, with a balanced distribution between app and web users.

• App Engagement: The YouGov app's monthly active user base grew steadily, surpassing 110K by June, reflecting strong user interest in mobile interactions.

• Ad Spend & Channels: Monthly ad spend was highest in January at approximately $315K, with Instagram as the leading channel, delivering substantial impressions throughout the quarter.

Fiverr International Limited

Fiverr is a global marketplace offering creative and professional services, connecting freelancers with businesses worldwide. Its platform includes fiverr.com and the Fiverr - Freelance Service app.

• Audience Trends: The website maintained stable visits, averaging around 8M monthly. The monthly true audience consistently exceeded 450K, with a mix of app and web users.

• App Engagement: The app saw an increase in monthly active users to about 217K in June, highlighting a strong mobile market presence.

• Ad Spend & Channels: Fiverr's monthly ad spend peaked at $3.4M in June, with YouTube being a significant channel, accounting for the majority of impressions.

Conclusion

The Q2 2024 data underscores the dynamic nature of the UK’s Advertising & Marketing sector. Brands like HubSpot, YouGov, and Fiverr are leveraging web and app platforms effectively, with Sensor Tower providing crucial insights into their cross-platform user behavior. Through our Web Insights, App Performance Insights, and Pathmatics, Sensor Tower remains the unparalleled source for comprehensive digital analytics.

For more information, visit our offerings at Sensor Tower.