Shopping Giants in Spain: Q3 2024 Insights

Introduction

Spain's shopping landscape in Q3 2024 was dominated by major players such as Shop Amazon, SheIn Group Limited, and Wallapop. These brands showcased impressive digital footprints across their websites and apps, drawing substantial audiences and engaging users in unique ways. Sensor Tower's comprehensive data provides a detailed look into the performance and trends of these brands, highlighting their strategies and successes.

Shop Amazon

Amazon's digital presence in Spain is robust, with a significant audience on both its website, amazon.com, and its Amazon Shopping app.

• Audience Trends: From Q2 to Q3 2024, amazon.com saw a steady increase in unique visits, peaking in July with over 17M unique visitors. The monthly true audience remained stable, hovering around 26M, with a balanced mix of web and app users.

• App Engagement: The Amazon Shopping app experienced consistent growth in monthly active users, reaching nearly 18.7M by September, indicating strong mobile engagement.

• Ad Spend & Channels: Amazon's monthly advertising expenditure peaked in August, with spending over $1.6M and impressions surpassing 800M. Facebook was the dominant channel, contributing significantly to the impressions.

SheIn Group Limited

SheIn's presence in Spain is marked by its website, shein.com, and the SHEIN app.

• Audience Trends: The website maintained over 6M unique visits monthly, with a true audience exceeding 23M in September. The app-only visitors consistently formed a significant portion of the audience, showcasing strong app engagement.

• App Engagement: The SHEIN app saw a rise in monthly active users, reaching over 18.7M by the end of Q3, reflecting its popularity among mobile users.

• Ad Spend & Channels: SheIn's monthly ad spend was substantial, with a peak in May at over $4.5M. Facebook and Instagram were the primary channels, delivering a combined impression count of over 1.5B.

Wallapop

Wallapop's digital footprint includes its website, wallapop.com, and the Wallapop - Sell & Buy app.

• Audience Trends: Wallapop.com experienced growth in unique visits, particularly in September, reaching over 5.3M. The monthly true audience also peaked in September, with more than 17M users.

• App Engagement: The app's monthly active users increased significantly, reaching almost 14M by September, highlighting its strong mobile market presence.

• Ad Spend & Channels: Wallapop's advertising efforts were modest compared to peers, with a peak monthly spend in May of over $200K. TikTok emerged as an increasingly important channel, especially in September with growing impressions.

Conclusion

Q3 2024 saw Amazon, SheIn, and Wallapop leading the shopping category in Spain with distinct strategies and impressive digital engagements. Sensor Tower's unparalleled data capabilities, including Web Insights and Pathmatics, provide a comprehensive understanding of these trends, offering critical insights into cross-platform user behavior. This consolidated data offers unique advantages for decision-makers, enabling strategic planning and competitive positioning in a dynamic market.