Leading Education & Training Brands in Q1 2025

Introduction

In the ever-evolving landscape of digital education, certain brands distinguish themselves with impressive reach and engagement. As of Q1 2025, Duolingo, Instructure, Inc., and Brainly, Inc. have emerged as leaders in the Education & Training category in the United States. Sensor Tower's comprehensive data, encompassing website and app metrics, provides unique insights into their performance and trends.

Duolingo

Duolingo's digital footprint is extensive, with its website, duolingo.com, and the Duolingo - Language Lessons app leading the charge.

• Audience Trends: From Q4 2024 to Q1 2025, duolingo.com maintained a robust visitor count, peaking in January 2025 with over 113M visits. The website consistently attracted more than 4.7M unique monthly visitors.

• App Engagement: The app's monthly active users grew steadily, reaching nearly 29M by March 2025, highlighting its dominant presence in the mobile market.

• Ad Spend & Channels: Duolingo's advertising efforts were notable, with monthly ad spend peaking in December 2024 at over $260K, driven by Instagram and LinkedIn channels.

Instructure, Inc.

Instructure's educational platforms, notably instructure.com and the Canvas Student app, have shown significant engagement.

• Audience Trends: Instructure.com saw a notable spike in February 2025, with visits surpassing 1.9B, demonstrating its strong web presence.

• App Engagement: The Canvas Student app maintained a stable monthly active user base, hovering around 14.6M in March 2025.

• Ad Spend & Channels: Monthly ad spend was focused on LinkedIn, with consistent expenses around $12K to $22K, leveraging professional networks for impressions.

Brainly, Inc.

Brainly has carved out a niche with its website, brainly.com, and the Brainly: AI Homework Helper app.

• Audience Trends: Brainly.com saw an increase in visits in February 2025, reaching nearly 98M, indicating a resurgence in web usage.

• App Engagement: The app experienced a slight decline in monthly active users, closing Q1 2025 with just under 960K.

• Ad Spend & Channels: Brainly significantly increased its monthly ad spend in February and March 2025, investing over $340K, with TikTok being a major channel for impressions.

Conclusion

The Education & Training category continues to thrive with dynamic digital strategies. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide a comprehensive view of these brand performances, helping businesses understand cross-platform user behavior and optimize their strategies.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.