- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
Product:
Pathmatics
View spend, impressions, creatives, and much more across social, video, OTT, mobile, and display.
Digital intelligence that delivers results
Pathmatics empowers brands with the digital marketing intelligence needed to seize new digital opportunities and drive business growth. With the broadest coverage in the industry including Facebook, Instagram, YouTube, Snapchat, TikTok, OTT, display, video, and more.
GAIN TRANSPARENCY INTO THE DIGITAL MARKETING LANDSCAPE
Analyze trends and spends
View current and historical spend and impression data across social, display, video and mobile and view seasonal spend trends
Find creatives that resonate
See actual ad creatives, messaging, CTAs, audience profiles, site targeting, spend, impressions, and flighting for every creative
Outsmart your competition
Side-by-side competitor comparisons and channel views for share of voice, category rankings, and ad purchase breakdown
Brands - Retail, Shopping, CPG, and more...
Plan brand strategies by gaining insight into the promotional offers, target markets, positioning, and tactics used by the top brands in the world – including your competitors. By understanding and benchmarking against your competitors’ media mix and digital ad strategies, you can adjust and fine tune messaging, audience profiles and site targeting, helping increase share of voice and reach.
Publishers and AdTech
Publishers and AdTech use SensorTower data within Pathmatics Dashboard to find the RIGHT prospects, prioritize leads, tailor new business pitches, increase share of wallet, and do it all faster. This can help lead to more deals, expanding accounts, and increasing efficiency.
Explore insights across channels
Insights on digital channels and which publishers are moving the most ad inventory
Evaluate your competitor’s marketing campaigns
Compare advertisers, see share of voice, and identify missed opportunities
Discover digital insights tailored for your business
Create and export custom reports, or integrate our data feed into existing systems
Agency Leaders
Agencies rely on our deep insights and market leading data throughout the client journey to win pitches, craft killer creative campaigns, buy advertising more efficiently, and deliver amazing reports for clients. The result is winning and retaining more clients and growing budgets.
Private Equity and Investment
Private Equity, investment researchers, and investors can analyze ad investment trends, platform revenue, and campaign messaging to discover new investment opportunities. By leveraging the wide reaching and unique Sensor Tower driving Pathmatics Dashboard you can make better predictions and invest smarter.
