Leading Brands in the U.S. Home & Garden Shopping Category: Q1 2025 Insights

The Home & Garden Shopping category in the United States experienced dynamic shifts in Q1 2025. This article examines the performance of leading brands like Home Depot, Lowe's Home Centers, Inc., and Amazon Ring, highlighting their digital presence and advertising strategies. Sensor Tower's comprehensive data offers a unique cross-platform analysis of these brands, providing insights into monthly web and app usage and advertising trends.

Home Depot

Home Depot, a leader in home improvement retail, boasts a robust digital ecosystem with their website, homedepot.com, and the The Home Depot app.

• Audience Trends: Between Q4 2024 and Q1 2025, homedepot.com experienced fluctuations, peaking in March 2025 with over 470M visits. The monthly true audience numbers remained strong, reaching over 59M by March.

• App Engagement: The app saw a dip in monthly active users in February at around 14M, but rebounded to over 16M by March, reflecting a resurgence in mobile engagement.

• Ad Spend & Channels: Home Depot's monthly ad spend varied, with a significant reduction in February, dropping below $10M, before increasing to over $14M in March. Facebook and Instagram were key channels, delivering high monthly impressions consistently.

Lowe's Home Centers, Inc.

Lowe's, renowned for its wide range of home improvement products, anchors its digital presence with lowes.com and the Lowe's Home Improvement app.

• Audience Trends: Lowes.com experienced a steady increase in visits, culminating in March with over 280M visits. The monthly true audience surpassed 38M by the end of Q1 2025.

• App Engagement: The app's monthly active users grew notably, reaching nearly 12M in March, indicating a strong preference for mobile access.

• Ad Spend & Channels: Lowe's monthly ad spend was highest in November, exceeding $14M, with a focus on Facebook and Instagram, which provided significant reach.

Amazon Ring

Amazon Ring, known for its innovative home security solutions, implements a strategic digital approach with ring.com and the Ring - Always Home app.

• Audience Trends: Ring.com maintained stable visits, with over 47M in March. The monthly true audience steadily increased, reaching nearly 38M.

• App Engagement: The Ring app's monthly active users climbed consistently, surpassing 35M by March, highlighting a dominant mobile market.

• Ad Spend & Channels: While monthly ad spend peaked in December with over $4M, March saw a focus on OTT channels, delivering substantial impressions.

Conclusion

The Home & Garden Shopping category demonstrated varied digital engagement and advertising strategies across leading brands. Sensor Tower's unparalleled data capabilities provide critical insights into these trends, enabling a detailed understanding of cross-platform user behavior. For more comprehensive data, explore Sensor Tower's offerings in Web Insights, Pathmatics, and App Performance Insights. This empowers decision-makers with the tools needed to navigate and capitalize on market opportunities effectively.