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Pathmatics:

Retail Media Insights

Are you ready to see how your competitors are investing in retail media networks?

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Understand share of voice across digital channels

Compare which channels brands are investing in to inform your spend.

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Evaluate your competitors’ social ad campaigns

Discover how your ad strategies compare to the competition.

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Know which ad types are dominating

View the digital media creative types that competitor brands use the most.

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Benchmark yourself against your competitors’ co-branded campaigns to understand seasonality and trends

Discover how and when competitors’ products are being promoted on retail channels and view spend and impression data to determine where and how you should be investing. Access granular details on how competitors’ are representing themselves to retail audiences in their ad campaigns across ad channels

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Uncover retailer media network and competitor media mix & marketing strategy

Identify how much spend retailers put behind co-branded campaigns, who invests the most, and on which digital channels they focus. Determine if retailers are more loyal to one specific brand as well as which retailer has more diversity in the products and categories they advertise on their network.


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Pathmatics 体験


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デジタル消費の最適化

迅速に広がっているデジタル広告の世界で、効果的なデジタル戦略を生み出す広告ネットワークとクリエイティブを確認することができます。広告のトレンドをリードしているIDFA以降のデータシグナルを分析できます。

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デジタル消費の最適化

迅速に広がっているデジタル広告の世界で、効果的なデジタル戦略を生み出す広告ネットワークとクリエイティブを確認することができます。広告のトレンドをリードしているIDFA以降のデータシグナルを分析できます。

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デジタル消費の最適化

迅速に広がっているデジタル広告の世界で、効果的なデジタル戦略を生み出す広告ネットワークとクリエイティブを確認することができます。広告のトレンドをリードしているIDFA以降のデータシグナルを分析できます。