当社はPlaylinerを買収しました。
モバイル業界のリーダーからの信頼
競合他社の広告予算の投下先を正確に把握
トップアプリがデマンドサイドプラットフォーム（DSP）を含むさまざまなメディア購入チャネルに広告予算をどのように振り分けているか、そしてキャンペーンが実際にどこで実施されているかを理解できます。インプレッションの変化が投資の増加によるものか、予算配分の変更によるものかを即座に確認でき、競合他社の動きを自信を持って分析できます。
トップアプリの支出配分と広告掲載場所を確認
リアルタイムの市場シグナルを活用してクリエイティブを改善し、パフォーマンスを向上
最もエンゲージメントを高めているクリエイティブのアイデアやメッセージを発見
広告プレゼンスの成長と減速を把握
シェアオブボイス、インプレッショントレンド、ダウンロード数や収益との並列比較を通じて広告活動の変化を追跡し、実際の広告インパクトを明らかにして、未開拓の領域を捉えます。
実際の市場シグナルでクリエイティブを最適化
クリエイティブギャラリーで、市場全体で注目を集めているクリエイティブフォーマットやメッセージを確認できます。トップ広告主がどのクリエイティブテーマを強化し、どこにボリュームを投入しているか、そしてどのクリエイティブアプローチがスケール拡大に寄与しているかを追跡し、これらのインサイトを用いて自社のキャンペーンをリアルタイムで改善しましょう。
Frequently Asked Questions
1. What is App Advertising Insights by Sensor Tower?
App Advertising Insights is a mobile advertising analytics solution that helps marketers, product teams, and growth leaders understand how top mobile apps plan, execute, and optimize paid user acquisition campaigns across major ad networks and channels.
2. What advertising data can I track with this tool?
You can see where competitors are allocating advertising budgets, how much share of voice they’re gaining, which ad networks are serving impressions, and creative performance insights — including formats, messaging, and trends — so you can improve your campaigns and media strategies.
3. How does App Advertising Insights help with competitor benchmarking?
The platform shows where your competitors are spending on ads, which channels they use most, and how their impression trends shift over time. This lets you compare competitor investment strategies and adapt your media buys based on real market data.
4. Can this tool optimize ad creatives and messaging?
Yes. The creative gallery and creative performance insights help you identify top-performing messages and formats in the market, giving you ideas to refine your own ad creative and messaging strategy based on proven engagement signals.
5. How does it help improve paid user acquisition performance?
By tracking share of voice, impression trends, and creative patterns across channels and regions, App Advertising Insights helps you:
reduce cost of acquisition (CAC)
identify which audiences and ad formats work best
spot growth opportunities and media inefficiencies in real time
6. Is the data global and localized for specific markets?
Yes — the solution provides market-specific insight so you can analyze advertising trends by country, region, or network, helping you tailor your paid strategies for different global audiences.
7. Who benefits most from using App Advertising Insights?
App Advertising Insights is ideal for:
UA and growth marketers refining acquisition strategy
Media planners optimizing ad spend across networks
Product leaders benchmarking against competitors
Creative teams seeking evidence-backed messaging and format ideas
