센서타워, data.ai 인수
Our award-winning digital market insights platform provides transparency across mobile app, advertising, and audiences. From app downloads and engagement to omnichannel ads served, understanding the end-to-end digital journey has never been easier.
Every day, billions of consumers download and interact with millions of digital properties. Our data collection begins with a global panel of consumers - because where your data comes from, and who it comes from, matters.
We collect a representative sample of app and digital advertising activity via our global first-party consumer panel and app store APIs.
We aggregate and enrich the anonymised data with our models and third-party datasets, and test for quality – transforming it from raw to actionable.
Finally, we report the most actionable mobile app, digital advertising, and audience insights to you within a single platform.
"센서타워는 경쟁사와 시장 분석에 중심이 되는 툴입니다. 글로벌 모바일 시장과 기타 다양한 시장의 정보를 얻을 수 있기 때문입니다. "
Dive into downloads, revenue, RPD; active users, sessions, and time spent; keywords rankings, app ratings and reviews, search ads, and more.
Discover global and regional share of voice (SOV) across apps and the biggest mobile app ad networks, top advertisers, publishers, creatives, and more.
Gain insight into RPD, ARPDAU, and more with deeper views via our GameIQ, including sub-genre, product models, art styles, monetization, etc.
See sessions per user, time spent, new, retained, and churned user trends, and more.
See ads served, spend and impression estimates, SOV, and more across key channels, like: Facebook, Instagram, TikTok, X (formerly Twitter), Reddit, OTT, YouTube, display, video, and others.
Everything included with Pathmatics, plus share of voice for brands and products across retailers, onsite vs offsite creatives, co-branded advertisers and products, and more.
Learn which apps consumers are actually interacting with (app engagement) AND which ads they’re seeing (ad exposure).