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Pathmatics is an omnichannel digital advertising intelligence platform that provides visibility into how brands, agencies, and publishers spend on digital media. It offers insights into ad spend, impressions, creatives, placements, and competitive strategies across major digital channels.

Pathmatics provides coverage across a wide range of digital advertising channels, including:

• Social (Facebook, Instagram, YouTube, TikTok, Twitter/X, Snapchat, LinkedIn)

• Display and video

• Mobile and desktop

• OTT/CTV (Netflix, Amazon Prime Video, Disney+, Hulu, Peacock, and more)

• Programmatic and direct buys

• Linear TV (coming early 2026)

• Retail Media Networks (via Retail Media Insights)

Pathmatics uses a combination of:

• First-party panel data from millions of users who opt in to sharing data

• Automated web crawlers that detect creatives, placements, and ad paths

• Partnerships and platform integrations

• Machine learning models to estimate spend and impressions

This hybrid methodology enables accurate, scalable visibility into the digital advertising ecosystem.

We work with more than 2,500 top enterprises. Our customers include:

• Brand marketing teams

• Media and creative agencies

• Publishers

• Competitive intelligence teams

• Financial analysts and investors

• Adtech and martech professionals

• Competitive analysis

• Creative strategy insights

• Media planning and optimization

• Market and category research

• Share-of-voice reporting

• Trend and seasonal analysis

Yes. Pathmatics supports data integration through our Connect Data Feed, APIs, and custom enterprise data delivery solutions that connect with BI tools and internal systems. You can also export data as a PDF or CSV.

Exports can include creatives, spend tables, top advertisers, publisher rankings, and more.

Coverage includes major markets such as the U.S., Canada, U.K., Germany, France, Italy, Spain, Australia, and select regions in MENA, LATAM and APAC.