Pathmatics:

Pathmatics Dashboard by Sensor Tower, brings visibility into the digital advertising ecosystems throughout the US, Brazil, Canada, France, Germany, Italy, Mexico, Spain, UK, Australia, and New Zealand. With Pathmatics Dashboard you’ll get access to ads, spend and impression estimates, and insight into brands’ advertising strategies across: Facebook, Instagram, Twitter, YouTube, display, video, mobile, and OTT.

Understand which sites are earning brands’ desktop and mobile display ad budgets and how display fits into a brand’s total digital media mix. See which brands are spending the most on display in a given category and who your display advertising competitors are so you can adjust your budgets and better reach your targets. View historical spend and impression trends to determine how brands are shifting their display spend over time.

Create eye-catching visuals and copy that resonates with target audiences by gaining visibility into the creative strategies of your competitors and the top brands in the world. View messaging, size, sites, and landing pages for each creative and how positioning strategies and tactics differ across categories, like Auto, Telecom, etc. Analyze creative differences across networks to understand what is and isn’t working.

Quickly understand spend and impressions for advertisers over time. Filter by brands, categories, and devices to gain insight into channel strategies across Facebook, Instagram, YouTube, Twitter, OTT, display, mobile, and more. Compare multiple advertisers to understand share of voice and identify competitive advantages.

See ranking reports for top advertisers across social, video, desktop, and mobile to understand which advertisers are spending the most, and where. Quickly identify category leaders by device and channel and view historical spend trends by vertical. View site and publisher rankings (including social channels) to unearth trends and identify new opportunities.

Understand how advertisers are activating across mobile & desktop video, OTT and YouTube as part of their total digital media mix. View historical spend and impression trends to determine how brands are shifting their video spend over time and how events like holidays or programming shifts impact video advertising. Plus, see the exact creatives that brands are running on popular streaming services and leverage best practices to develop impactful ad campaigns that drive business results.

Gain insight into messaging, audio, spend, impressions, and flighting for each ad and compare spend side-by-side to assess which networks may be most effective for your brand. Identify which networks a brand is investing in to understand the channels that may perform well for a brand - or which services have untapped potential for your ad campaign. Then, use creative insights to craft ads that will resonate with the unique audiences on each streaming service.