상품:

Retail Media Insights is the only competitive digital advertising intelligence solution that provides visibility into brand advertising strategies across retail media networks (RMNs), co-branded campaigns, and creative performance across digital channels. It helps brands evaluate how competitors allocate spend across offsite and onsite display, social, video, and other retail media channels.

Retail Media Insights offers:

• Share of voice across retail media networks

• Onsite and offsite ad campaigns

• Competitor ad strategies and campaign timing

• Retail media network performance and asset strategies

• Ad creatives, spend, and messaging

Our customers include:

• Marketers

• Ad Sales

• Growth teams

• Digital advertisers and paid media strategists 

• Brand strategists 

• Media and creative agencies 

• Leading Retail Media Networks

By uncovering competitor tactics, co-branding activity, and RMN selection trends, teams can refine their media strategies and invest where they find white space or strategic advantage.

Yes. You can compare how brands allocate advertising resources across digital channels and RMNs to help teams understand spend distribution, impact, and share of voice.

By gaining insight into which products and brands receive the most investment on specific RMNs, marketers can identify white space and negotiate better placements with retailers. In addition RMNs use Retail Media Insights to understand current share of wallet with leading brands and identify opportunities for growth.

Retail Media Insights is part of the Pathmatics Digital Advertising Suite, giving you a complete omnichannel view of digital advertising campaigns. Paired with Sensor Tower’s Mobile App Insights and Web Insights, you can unlock full visibility across the digital ecosystem.