One Platform. Every Metric. Total Visibility.

Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.

Trusted by global digital leaders

The next generation

of digital insights

Our award-winning digital market insights platform provides transparency across mobile app, advertising, and audiences. From app downloads and engagement to omnichannel ads served, understanding the end-to-end digital journey has never been easier.

Better data comes

from real people

Every day, billions of consumers download and interact with millions of digital properties. Our data collection begins with a global panel of consumers - because where your data comes from, and who it comes from, matters.

Step one: Collect data from the source

We collect a representative sample of app and digital advertising activity via our global first-party consumer panel and app store APIs.

Step two: Process data for highest data quality

We aggregate and enrich the anonymised data with our models and third-party datasets, and test for quality – transforming it from raw to actionable.

Step three: Transform data into actionable insights

Finally, we report the most actionable mobile app, digital advertising, and audience insights to you within a single platform.

Andrew Nam, Lead Manager, Strategy and Business Operations, Duolingo

"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest."

Explore our award-winning

digital market insights platform

App Performance Insights

Gain visibility into the mobile app ecosystem

Dive into downloads, revenue, RPD; active users, sessions, and time spent; keywords rankings, app ratings and reviews, search ads, and more.

App Advertising Insights

Develop winning paid user acquisition campaigns

Discover global and regional share of voice (SOV) across apps and the biggest mobile app ad networks, top advertisers, publishers, creatives, and more.

Gaming Insights

Drive player growth, engagement, and retention

Gain insight into RPD, ARPDAU, and more with deeper views via our GameIQ, including sub-genre, product models, art styles, monetization, etc.

Advanced Usage Insights

Benchmark user behavior against top performing apps

See sessions per user, time spent, new, retained, and churned user trends, and more.

Pathmatics

Gain insights across the digital advertising ecosystem

See ads served, spend and impression estimates, SOV, and more across key channels, like: Facebook, Instagram, TikTok, X (formerly Twitter), Reddit, OTT, YouTube, display, video, and others.

Retail Media Insights

Optimize omnichannel media investments and strengthen retailer relationships

Everything included with Pathmatics, plus share of voice for brands and products across retailers, onsite vs offsite creatives, co-branded advertisers and products, and more.

Audience Insights

Understand your audience and your competitors' audiences. Discover areas of opportunity to grow your business

Learn which apps consumers are actually interacting with (app engagement) AND which ads they’re seeing (ad exposure).

Web Insights

Connect the dots between web and app consumer behavior to get a complete view of cross-platform digital engagement trends

With insight into true audience, total visits, visits per unique user, and unique visitor data across desktop and mobile web, with daily, weekly, and monthly granularity.

Sensor Tower data is regularly cited by

Sensor Tower Blog

Web Insights • May 2026

State of Web 2026: How AI Is Reshaping the Internet

Sensor Tower’s State of Web 2026 report explores how Generative AI is reshaping traffic flows, engagement patterns, and digital discovery across the global web ecosystem.

News and Announcements • May 2026

Sensor Tower acquires AppMagic; adding dedicated SMB solution to comprehensive suite of digital intelligence

Sensor Tower announced today the acquisition of AppMagic, a service for mobile app market intelligence that will serve as Sensor Tower’s new small and medium-sized business (SMB) offering.

Digital Advertising Insights • April 2026

Order Up! 2026 QSR Spotlight Report

Dive deep into the QSR data defining the industry, with a look at mobile app trends, digital advertising, and retail media across fast food, casual restaurants, and dining chains.