Q4 2020 U.S. Android Fashion Game Performance Overview

As the year 2020 came to a close, the fashion game category on Android devices saw varied performances among its top contenders in the United States. Sensor Tower's data offers a closer look at how these games fared in the fourth quarter.

Project Makeover by Magic Tavern, Inc. experienced a noteworthy quarter with downloads peaking at nearly 390K in the final week of December. The game also saw a sharp increase in weekly active users, rising from approximately 87K to 446K by year's end. Revenue trends for Project Makeover were impressive, climbing from around $100K in mid-November to over $1.3M in the last week of 2020.

Crowdstar Inc's Covet Fashion: Dress Up Game, a seasoned player in the market, showed a stable revenue trend, with a slight increase to $160K by the end of December. The game's downloads saw a dip in the early quarter but recovered to over 6K in the final week. Weekly active users fluctuated, ending on a high note with over 113K.

CrazyLabs LTD's Super Stylist Fashion Makeover demonstrated a positive trajectory in both revenue, reaching nearly $32K, and downloads, with a peak of over 49K in the last week of December. The game's weekly active users also saw a steady rise, finishing the quarter with over 262K engaged players.

King's Diamond Diaries Saga had a modest quarter with revenues inching upwards to about $19K. However, the game saw no new downloads recorded after mid-November and a decline in weekly active users to under 4K by the close of the quarter.

Lastly, CocoPPa Play Star Girl Fashion by United Marketing Technologies, Inc. reported consistent revenues, ending the quarter with approximately $15K. The game did not record new downloads throughout Q4, and its weekly active users saw a slight decrease, concluding at nearly 1.8K.

For more detailed insights into the performance of fashion games and other app categories, Sensor Tower's comprehensive data provides an in-depth perspective on the trends shaping the mobile app industry.