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The dating app industry continues to thrive, and Sensor Tower's data offers a glimpse into how the top dating applications performed on the iOS platform in Brazil during the fourth quarter of 2020. Let's dive into the performance of these leading apps.
Tinder saw its revenue fluctuate, with a peak in late October at $140K and ending the quarter with $126K. Downloads showed an upward trend, starting at 28K in late September and reaching almost 39K by the end of December. Weekly active users slightly declined from 1.14M to 1.09M over the quarter.
Badoo's revenue remained relatively stable, hovering around $10K weekly, with a slight peak of $11K in mid-November. Downloads started at approximately 12K, dipping in October, and then rising to 11K by December. Active users saw a decline from 280K to 279K during the quarter.
Happn's revenue showed an overall growth, starting at $20K and reaching $24K by year's end. The app experienced a fluctuating download trend with a high of 10K in mid-October and a low of 6K in late November. Weekly active users decreased from 240K to 219K throughout the quarter.
The Inner Circle's revenue experienced growth, with an initial $23K and a rise to $32K by the holiday season. Downloads peaked at 7K in mid-October but fell to 5K by the end of December. The app's active users showed a slight growth from 44K to almost 50K.
Grindr's revenue witnessed a modest increase, starting at $11K and ending the quarter at nearly $12K. The app's downloads had a steady increase from 4K to over 5K by December. Active users showed a slight rise, starting at 156K and finishing the quarter at 155K.
Sensor Tower's data highlights the competitive landscape of the dating app market in Brazil, with each app showing unique trends in user engagement and financial performance. For more detailed insights, visit Sensor Tower.