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In the fourth quarter of 2020, the delivered meal kits and specialty food sector on the iOS platform saw varied performances across top applications in Latin America. Data provided by Sensor Tower highlights the downloads, revenue, and weekly active users for these applications.
Starting with Vivino: Buy the Right Wine, the app witnessed a steady revenue increase, peaking at $68K in early November before settling at $43K by year-end. Downloads showed a significant surge in December, reaching 6.5K, while weekly active users hit a high of approximately 60K the week before Christmas.
Voodoo's Snack.io experienced a downward trend in both downloads and active users, with downloads dropping from 615 to 7 and active users decreasing from 4K to 2.3K over the quarter.
HelloFresh: Meal Kit Delivery had a fluctuating download pattern, with a notable peak of 106 downloads in early November. However, weekly active users remained relatively stable, hovering around the 2.2K mark throughout the quarter.
Aquaservice, with its focus on water delivery, had minimal downloads and no available data on weekly active users. However, it ended the year with a spike of 25 downloads in the last week of December.
Lastly, eMeals - Healthy Meal Plans had sporadic downloads with a brief increase to 30 in early November and revenue recorded at $76K in the same week. The app's weekly active users data was only available for the week of November 9th, showing 21 users.
For more in-depth insights and trends within the delivered meal kits and specialty foods category, Sensor Tower's platform offers a comprehensive analysis.