Q4 2020 Performance of Top Merge Games on iOS in the UK

As we delve into the performance of Merge Games on iOS in the UK for the fourth quarter of 2020, trends in downloads and active users are apparent. The data provided by Sensor Tower offers a glimpse into user engagement with these applications during this period.

EverMerge: Merge & match game from Big Fish Games, Inc, showed a strong revenue trend with figures climbing from $46.8K in the last week of September to $77.4K in the final week of December. Downloads peaked in October at around 8.6K, while weekly active users increased from 31.6K to 38.3K by the end of December.

Merge Dragons! by Gram Games demonstrated substantial revenue, particularly in the last week of December, reaching $88.2K. The game's downloads fluctuated, with a notable increase to 4.7K in mid-November. Weekly active users remained high, with a slight drop in November but recovering to 76.5K by the end of the quarter.

Impostor Academy: Merge Game from AI Games FZ was a new entrant with its release in late November. While it did not generate significant revenue, downloads showed an impressive rise from just 9 in the launch week to 4.2K by the end of December. The weekly active users also saw a rapid increase, ending at 5.9K.

Merge Gardens by Futureplay had a steady revenue trend, with the last week of December seeing a rise to $7.9K. Its downloads saw a decline over the quarter, but weekly active users grew from 2.6K to 4.8K, indicating a growing user base.

Puppy Town - Merge & Win by Smillage, despite not generating revenue, had a considerable number of downloads starting at 15.1K in the last week of September and ending with 3.9K in December. The weekly active users saw a decline from 21.5K to 7.8K over the quarter.

Sensor Tower's data reveals the dynamic nature of user engagement and monetization trends within the Merge Games category on the iOS platform in the UK. For more in-depth insights, Sensor Tower's platform offers detailed analytics on these and other mobile applications.