Brazil's Top 5 iOS Virtual Fitness Apps Q4 2020 Performance

In the fourth quarter of 2020, the virtual fitness landscape on Brazil's iOS platform saw varying levels of engagement and revenue generation across top applications. With data sourced from Sensor Tower, we take a closer look at the performance trends of the top five virtual fitness programs during this period.

Strava: Run, Bike, Hike experienced a decrease in downloads from 14.3K in late September to 10.7K by the end of December, while weekly active users saw a significant increase from 207K to 226K. Revenue trends for Strava showed a slight decline over the quarter, with the late September figure of $20.7K dropping to $14.4K by the year's end.

Queima Diária - Treino em Casa showed a notable increase in revenue from $4.5K to $5.2K, although downloads decreased from 3.9K to 2.5K. The app's weekly active users fluctuated, peaking at 23.9K in late November before settling at 20.9K in late December.

Bending Spoons Apps ApS's 30 Day Fitness - Home Workout saw a revenue dip from $4.4K to $3K, with a similar downward trend in downloads from 2.6K to 2.9K. Weekly active users decreased from 23.8K to 22.5K over the quarter.

MONTIBUS LTD's Running Slimkit - Lose Weight exhibited significant fluctuations in downloads, with a sharp increase to 7K in mid-November followed by a drop to 1.1K by the end of December. Weekly active users also saw a peak of 7K in mid-November but decreased to below 3K by the end of the quarter. Revenue trends were more consistent, hovering around the $2.4K to $2.9K range.

Lastly, Zwift: Ride and Run maintained a steady revenue stream, ranging from $2.6K to $3.1K. Downloads and weekly active users both saw an uptick in late December, with downloads reaching 51 and active users increasing to 364.

For more in-depth insights and data on app performance trends, Sensor Tower's platform offers extensive analytics and market intelligence reports.