Top 5 Apparel Apps in France Q4 2020: A Sensor Tower Data Analysis

In the fourth quarter of 2020, the French apparel app market saw varied performance among the top players. Sensor Tower's data provides a glimpse into the download and active user trends of these leading applications.

Vinted: Sell vintage clothes, from Vinted Limited, experienced a slight decrease in downloads, starting the quarter with 129K and ending with 111K. The app's weekly active users also saw a dip, from 2.3M in late September to 2.2M by the end of December.

SHEIN - Shopping Online, by ROADGET BUSINESS PTE. LTD., showed a peak in downloads and active users in November, with 102K downloads and 2.1M active users, before decreasing to 78K downloads and 1.5M active users by the year's end.

The German-based Zalando – Online fashion app witnessed a steady increase in weekly active users, peaking at over 1M in late November, despite a fluctuating download count that ended the quarter with 57K, closely mirroring its starting figure.

Nike, Inc's Nike: Shoes, Apparel, Stories saw its downloads grow mid-quarter to 53K before settling down to 34K by the end of December. The app's active users reached a high of 535K during the third week of November, then decreased slightly to 445K towards the quarter's close.

Lastly, the ZARA app from INDITEX had its most notable spike in downloads at the end of November, hitting 91K, before decreasing to 22K by the end of December. Active users experienced a high of 464K in late November, followed by a decrease to 337K by the quarter's end.

For more in-depth insights and data analysis, Sensor Tower's platform remains a valuable resource for understanding app market dynamics.