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In the fourth quarter of 2020, the investing and financial management app landscape in Latin America saw considerable user activity across top applications on the unified platform. Sensor Tower's data provides a snapshot of how these apps performed during this period.
IQ Option, despite reporting no revenue, maintained strong user interest with downloads starting at 248K in the last week of September and seeing a gradual decrease to 173K by the end of December. Weekly active users mirrored this trend, with a slight dip from 1.48M to 1.31M over the quarter.
XP Investimentos, a Brazilian powerhouse in the investment sector, also demonstrated robust performance, with downloads peaking at 57K in the final week of December. The app's weekly active users grew from 550K to 654K in the same timeframe, indicating a growing customer base.
Moving to Investing.com: Stock Market, we observed a revenue generation that ranged from $711 to $1.17K per week, coupled with a consistent download rate that saw an uptick from 20K to 28K by year-end. Weekly active users fluctuated slightly but ended on a high note with 519K in the last week of December.
Forex Club Libertex - comercio de acciones y CFD showed an interesting pattern with no reported revenue but a notable increase in downloads from 18K to 26K. Weekly active users also saw an increase, rising from 68K to 74K in the last quarter of the year.
Lastly, Binance: Buy Bitcoin & Crypto experienced a significant surge in both downloads and weekly active users. Downloads nearly tripled from 9.7K to 30K, while active users rose from 176K to 255K, indicating a strong conclusion to the year for the cryptocurrency platform.
For more detailed insights and app-specific data, Sensor Tower's platform is the go-to resource for understanding app performance metrics across various regions and categories.