The last quarter of 2020 saw significant activity in the Lifestyle category within the European app market. Sensor Tower's comprehensive data showcases the performance of the top apps in terms of downloads and active users.

Pinterest maintained a strong presence with downloads hovering around the 1M mark each week, peaking at 1.15M in the final week of December. The app's weekly active users saw a steady increase from 76.7M to 88.7M over the quarter.

Google Home experienced consistent downloads each week, with a notable spike to 814K in the week leading up to Christmas. The app's weekly active users showed a gradual rise, ending the quarter with 3.4M users.

Amazon Alexa also saw a notable download peak at over 1M in the pre-Christmas week, while its active users surged to 5.3M in the same period, compared to the 3.6M at the start of the quarter.

For Glovo: Food Delivery and more, downloads remained above 180K each week, with weekly active users fluctuating throughout the quarter, eventually reaching 2.2M by the year's end.

Lastly, Mi Home - Manage smart devices showed an upward trend in both downloads and revenue, with downloads spiking to 342K in the pre-Christmas week and active users rising to over 2.1M, alongside a slight increase in weekly revenue, ending at $809.

For more in-depth insights and detailed app performance data, Sensor Tower offers extensive market intelligence and analysis.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2021