Top 5 Merge Games in the UK: Q4 2020 Performance Overview

As we close the chapter on the final quarter of 2020, the merge game category has shown varied performance among the top contenders in the United Kingdom. Sensor Tower provides a detailed look into how these games fared in terms of downloads, revenue, and active users.

Merge Dragons! from Gram Games saw downloads fluctuating around the 10 thousand mark, peaking at nearly 10 thousand in late October and then gradually declining towards the end of the year. The game's revenue followed a similar pattern, with notable peaks exceeding 150 thousand in late October and mid-December. Weekly active users started strong at over 200 thousand but saw a decrease to just under 200 thousand by year-end.

Big Fish Games' EverMerge: Merge & match game experienced a surge in downloads in mid-October, reaching over 10 thousand before tapering off to approximately 10 thousand by the end of December. The revenue for EverMerge showed an impressive spike to nearly 140 thousand in late November, with a steady climb to over 130 thousand by the end of the quarter. The active user base grew consistently, starting at around 50 thousand and expanding to over 60 thousand in December.

Merge Magic!, also by Gram Games, saw downloads generally around the low thousands, with a slight increase to over 3 thousand in the final week of December. Revenue for Merge Magic! peaked at over 50 thousand in early November, with a slight rebound to around 40 thousand after a dip in late November. Active users remained fairly stable, with a starting point of around 90 thousand and a slight rise to close to 90 thousand by the end of December.

Futureplay's Merge Gardens showed a strong start in downloads with over 10 thousand in the last week of September, followed by a decline and a rebound to nearly 10 thousand by year's end. Revenue displayed modest consistency, hovering around the 10 thousand to 20 thousand range throughout the quarter. Weekly active users exhibited growth from approximately 5 thousand to over 10 thousand in December.

Lastly, Mergical - Match Island Game by REIN TECHNOLOGY LIMITED maintained downloads in the low thousands, peaking at nearly 3 thousand in the final week of December. Revenue for Mergical saw a peak of over 10 thousand in late December, while active users showed a slight increase from around 13 thousand to over 10 thousand during the quarter.

For more in-depth insights on the merge game category and other app performances, Sensor Tower's platform offers detailed analytics and trends.