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AI Insights · Timothy · January 2021
Top 5 Personal Finance Apps in Europe Q4 2020: A Sensor Tower Analysis
Sensor Tower's Q4 2020 analysis of the top personal finance apps in Europe shows dynamic download and active user trends. Insights reveal performance without revenue for some apps, and a peek into download surges for others.
As the year 2020 came to a close, the personal finance app market in Europe saw varied performances among its top players. Utilizing data from Sensor Tower, we're able to provide a snapshot of the trends for the top five budgeting and planning applications on the unified platform for Q4.
Paylib, le paiement mobile, while showing no revenue, demonstrated a steady increase in downloads starting at 24K in the first week of October and peaking at 37K in the first week of December. Weekly active users followed a similar trend, with an initial 34K active users growing to around 50K in early December before dipping to approximately 44K at the year's end.
Tricount - Split group bills experienced fluctuations in revenue, reaching a high of 1.9K USD in the last week of December. Downloads surged impressively from 18K in late October to a significant high of 57K in the final week of December. Active users mirrored this pattern, starting at 217K and culminating at 239K by the close of the quarter.
Splitwise showed a consistent revenue stream, maintaining above 3K USD weekly. Downloads for Splitwise dipped in mid-October to 19K but revived to 27K by the end of December. The app's weekly active users saw a decline from 231K to 192K, with a slight increase in the final week.
1Money: expense tracker budget also reported a steady revenue, peaking at around 8.8K USD in the last week of December. The app's downloads saw a decline from 25K at the start of October to 12K in late December, then doubled to 22K in the final week. Active users remained fairly stable, with a slight increase to 218K at the quarter's end.
Bankin' saw its revenue fluctuate, with a notable dip to 6.9K USD mid-December before recovering to 9.8K USD. Downloads reached a high of 23K in late October, then decreased to 11K in early December, and rebounded to 23K by the year's end. Active users showed a significant increase from 336K at the beginning of the quarter to 372K at the end.
For more comprehensive insights and detailed data on the performance of personal finance applications, Sensor Tower provides an extensive range of analytics and market intelligence.
