We’ve acquired Video Game Insights (VGI)!
The first quarter of 2021 has shown interesting trends for personal finance applications on the Android platform in the United States. Data from Sensor Tower provides insights into the performance of the top budgeting and planning apps in terms of downloads, revenue, and weekly active users. Let's delve into the numbers for a closer look at how these apps fared.
Rocket Money started the quarter with impressive numbers, seeing downloads peak at 80K in the last week of December and gradually decline to 31K by the end of March. Revenue trends showed a high in early January at approximately $35K, with a dip to around $21K by the quarter's end. Weekly active users showed a peak of 325K in late December, followed by fluctuations and ending the quarter with a rebound to 291K.
Mint's downloads showed a significant increase, jumping from 21K in the final week of December to a high of 60K in late January, before tapering down to 19K by March's end. With no reported revenue, the focus was on user engagement, where weekly active users started at 428K and saw a peak of 523K in mid-March, concluding the quarter at 498K.
Money Manager witnessed modest revenue throughout the quarter, with the highest reported figure being a little over $300 in late December, and a low of $69 in mid-February. The app's downloads saw an exponential rise from 3K in early January to a staggering 55K in late March. Weekly active users mirrored this trend, starting at 14K and surging to 63K by the quarter's end.
EveryDollar's revenue showed variability, starting at $13K, peaking at $28K in mid-January, and closing the quarter at around $15K. Download numbers were fairly steady, beginning at 12K and ending at 7K. The app's weekly active users showed a decrease from 165K to 132K over the quarter.
NerdWallet, with no revenue reported, experienced consistent download numbers, starting at 5K and maintaining similar figures throughout the quarter, with a slight peak at 6K in late January. Weekly active users were relatively stable, beginning at 27K and ending the quarter with 26K.
For more detailed insights and data analysis on the performance of these personal finance applications, Sensor Tower's platform offers a comprehensive look into the app market landscape.