Q1 2021 Brazil Android Analysis: Top Wellness Apps

As the first quarter of 2021 came to a close, the wellness app market in Brazil showed varied performance across popular platforms. Sensor Tower provides detailed insights into these trends, highlighting the fluctuating user engagement and download figures for these apps.

Meditopia: Sleep & Meditation observed a peak in downloads in mid-February with 70K, before a decline to 28K by the end of March. The app's weekly active users maintained a relatively stable trend, starting at 226K in late December and ending the quarter with 249K.

Headspace: Sleep & Meditation saw its downloads peak at 4K in early January, followed by a gradual decrease to 2K by the end of March. The weekly active users experienced a slight dip from 18K to 16K over the same period.

Calm - Sleep, Meditate, Relax had its highest download numbers in late December with 53K, which then saw a drop to 27K by the end of March. The app's active users started at 118K and slightly decreased to 107K by the quarter's end.

Meditation: Lojong presented an impressive growth in downloads from 9K in late December to a peak of 19K in late March. Active users also increased from 77K to 88K before settling at 79K.

Fabulous Daily Routine Planner showed a mixed trend with downloads reaching a high of 14K in early January and then spiking to 21K by the end of March. Weekly active users grew from 50K to 69K, indicating a strong user retention throughout the quarter.

The data from Sensor Tower reveals that while some wellness apps experienced fluctuations in downloads and active users, the overall interest in wellness apps remains strong in Brazil. For more in-depth analysis and insights, Sensor Tower's full suite of tools is available to explore.