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AI Insights · Timothy · April 2021

Top 5 Insurance Apps on iOS in Australia Q1 2021 Performance Overview

A glance at the Q1 2021 performance of top insurance apps on iOS in Australia, showcasing download and user engagement trends. Insights courtesy of Sensor Tower.

Top 5 Insurance Apps on iOS in Australia Q1 2021 Performance Overview

The first quarter of 2021 has seen varied performance among the top insurance applications on the iOS platform in Australia. Here's how they stacked up, with data provided by Sensor Tower.

My NRMA experienced a fluctuating trend in downloads, beginning the quarter with approximately 2.7K downloads and dipping to around 2.2K before climbing back up to nearly 2.8K in mid-March. Weekly active users saw a peak of around 5.7K in early January and generally remained above 5K, closing the quarter with about 5.3K active users.

The AAMI App had a more stable start with downloads peaking at 1.8K in the first week of January, followed by a gradual decline to approximately 1.2K by the end of March. Active user data for the AAMI App was not provided.

NRMA Insurance saw its downloads peak at around 1.7K in the first week of January and then gradually decreased to just over 900 by the end of March. Active user statistics for NRMA Insurance were not available.

ahm health insurance downloads showed a spike, with approximately 1.2K in the last week of December, increasing to over 1.2K in early February, and then a slight drop to around 871 by the end of March. No data on weekly active users was reported for ahm health insurance.

Medibank Live Better had a promising start with nearly 1.6K downloads in the first week of January, but downloads dropped to under 1K in early March before soaring to an impressive 3.2K at the quarter's end. There was no data on weekly active users for Medibank Live Better.

For a more comprehensive analysis and additional insights, Sensor Tower's platform is the go-to source for detailed app performance metrics.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2021