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AI Insights · Timothy · April 2021

UK's Top 5 Dating Apps Q1 2021 Performance Overview

An analysis of the UK's top 5 dating applications reveals their performance trends in Q1 2021, with insights from Sensor Tower. Dive into the data for downloads, revenue, and active users.

UK's Top 5 Dating Apps Q1 2021 Performance Overview

The first quarter of 2021 brought varying performance trends for the top dating apps in the United Kingdom. With data derived from Sensor Tower, we explore how these apps fared in a competitive market.

Tinder: Chat, Dating & Friends saw fluctuating revenues starting at approximately $686K in the last week of December and peaking at around $952K in mid-January. Downloads for the app ranged between 37K and 41K, with weekly active users starting at 1.68M and reaching a high of 1.79M by late March.

Yubo: Make new friends experienced a decrease in revenue from around $96K to $86K in the early weeks, stabilizing near $86K towards the end of the quarter. Downloads saw an initial increase to 38K but later dipped to 22K. Weekly active users showed a positive trend, increasing from 433K to 531K.

Bumble: Dating & Friends App maintained a steady revenue stream, starting at approximately $236K and reaching a peak of $282K in mid-January. The app's downloads observed slight fluctuations, hovering around 25K to 29K, while the number of weekly active users saw a gradual rise from 746K to 770K, before a slight drop to 721K at the end of March.

Hinge Dating App: Match & Date showed revenues ranging from $150K to $174K, with a notable peak in the last week of February. The app's downloads saw a mid-quarter spike to 23K, followed by a steady performance around 16K to 17K. Weekly active users started at 514K and showed an upward trend, peaking at 536K in mid-March.

Plenty of Fish Dating App witnessed revenues between $86K and $108K, with a strong finish at $106K in the final week of March. Downloads remained consistent, ranging from 14K to 17K. However, weekly active users showed a slight decline from 220K to 197K over the quarter.

For more detailed insights and data on app performance, Sensor Tower's platform offers comprehensive analytics and market intelligence.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2021